We're ready to help. Get in touch with us now, and we'll get you started down the road to better marketing.
Our Services
In a digital world, medical choices are becoming more of a direct-to-consumer business than ever before, especially in the orthopaedic space. As people are taking ownership over their health, orthopaedic practices are taking the opportunity to connect with these consumers directly through a new brand of marketing: patient education.
We have had great success with our clients by focusing not on a hard sales pitch for their practices, but rather by developing educational material that provides value to patients and empowers them to make the right choices about their healthcare. This commitment to being of value drives our recommendations about your marketing, and we're confident that you'll be pleased with the results.
We use a wide variety of tactics to deliver results for our clients, but here are just a few of the areas of expertise that our team brings to the table.
Marketing Strategy
We use our combined experience in orthopaedics and marketing to help guide our clients to business growth. Whether you don't even know where to begin, or you need high level marketing counsel, we can help.
Search Engine Optimization
Helping clients improve their web visibility is a core strength of our company. Patients are searching the web for your services right now, and if they aren't finding you, they're probably finding your competitors.
Content Marketing
The best way to win over new patients is to provide them something of value. We help orthopaedic practices do that by creating educational content that informs and empowers readers.
Social Media Marketing
Reaching your customers through social media isn't just about generating likes and shares. It's about listening to your patients' needs, responding to their questions, and building an online reputation for yourself. Are your social posts doing this now?
PPC Advertising
PPC advertising through Google AdWords can help get your practice in front of the right patients immediately. When people search for "orthopaedic clinics near me," you want to be the first thing they see. With PPC advertising, we can help you get there.
Email Marketing
Keeping in touch with your email list regularly is an important way to nurture leads and maintain a relationship with patients. We can help you optimize your list and your email messaging to provide maximum results.
Our Results-Oriented Mindset
We don't just punch a clock and collect a check from our clients. We're focused on delivering results that are quantifiable so that on a monthly, quarterly, and yearly basis, we can review our progress with you and determine what's working and what isn't. That makes your money work harder.
We aren't hoping to bring you just a 10% or 20% return on your investment. We want more than that. We've delivered campaigns that have produced 30 times the return on initial investment. That's 3,000% percent. Check out our case study and see what we can bring to the table.
Co-Marketing
In addition to serving orthopaedic practices, we also have experience with co-marketing agreements between surgeons and medical device suppliers. Through these agreements, the surgeon can acquire marketing funding from a supplier so long as both the surgeon and the supplier contribute to the budget.
Our campaigns have focused on the synergy between surgeon and supplier and have capitalized on the opportunity to educate patients about new surgical techniques or approaches.
