We pride ourselves not on past success, but on consistently delivering great results. If you're an orthopaedic firm looking for something better out of your marketing, let's chat.
Our relationship with the people at Excelsior goes back to our very beginning as a company. In our time working together, we've helped Excelsior distinguish themselves as one of Buffalo's leading (and busiest!) orthopaedic practices through the use of digital marketing campaigns focused on driving bottom line results. And those results have spoken for themselves.
Services Delivered
Content Marketing
The Excelsior website needed work (and they knew it). We stepped in, fixed what was already in place, and developed new content to support existing pages.
Search Engine Optimization
We focused in on a select group of services and search queries and helped Excelsior dominate some much larger competition.
Google AdWords
PPC advertising has generated thousands of new users for Excelsior through careful management and creative ad copywriting.
Social Media Marketing
We used social media to spread the word about new services and build an audience for Excelsior's educational content.
+3000%
Return on investment
We launched a campaign supporting their new outpatient total joint replacement services and saw great success. From that campaign, Excelsior booked more than 320 appointments, realizing a positive ROI of more than 3,000% of their modest budget.
16,000+
Phone calls
We also managed a monthly pay-per-click campaign that has been among the most successful we've ever seen. Results from this paid campaign alone have generated more than 16,000 phone calls (and counting!) over the past 4 years. That's 16,000 potential patients delivered to the client.
3x
Traffic increase
Since starting with Excelsior Orthopaedics, we've more than tripled their web traffic as a result of digital marketing, and we've more than doubled the amount of leads coming in through their website during that time.
+433%
Rankings lift
We identified a list of 45 keywords that are important to their business and propelled them into the top 3 spots in Google search results for 39 of them. That number was less than 10 when we started our campaign with them. That's a 433% lift in rankings.